The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms

In the context of the continuous development of Internet technology and international logistics, the impact of cross-border e-commerce is expanding. Cross-border e-commerce transactions are characterized by a wide variety of products, low prices, and short procurement times. As a result, consumers a...

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Autors principals:	Chenggang Wang, Tiansen Liu, Yue Zhu, He Wang, Xinyu Wang, Shunyao Zhao
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2023-11-01
Col·lecció:	Heliyon
Matèries:	Consumer perception Cross-border e-commerce Purchase intention Structural equation
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2405844023088254
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