The Role of Cultural Norms and Religious Values in a Moderated-Mediation Model of Inconspicuous Consumption Purchase Intention of Luxury Lingerie

This study investigates the antecedents and socio-cultural moderators of inconspicuous consumption of luxury lingerie in Indonesia. It explores how self-concept, emotional attachment, brand trust, brand image, and social media influence shape women's attitudes and purchase intentions, while examini...

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Detalles Bibliográficos

Principais autores:	Harry Mores, Yosef Dedy Pradipto
Formato:	Artigo
Idioma:	Inglês
Publicado:	Qubahan 2025-11-01
Series:	Qubahan Academic Journal
Assuntos:	brand image, brand trust, cultural norms, emotional attachment, inconspicuous consumption purchase intention, religious values, self-concept, social media influence.
Acceso en liña:	https://journal.qubahan.com/index.php/qaj/article/view/1953
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