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Pathology of Iran tourism Brand

Destination branding is one the most challenging and attractive discussions place marketing and in the field of tourism marketing nowadays. Considering the plethora of advantages of branding concepts and activities for countries around the globe and high potentials of Islamic Republic of Iran as a t...

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Détails bibliographiques
Auteurs principaux: helya barezani, hamid zarqam borujeni
Format: Artigo
Langue:Persa
Publié: University of Isfahan 2013-08-01
Collection:تحقیقات بازار یابی نوین
Sujets:
Accès en ligne:http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-702-1&slc_lang=en&sid=1
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