Analyzing Tourism Nation Branding and Tourism Brand Management of Iran in the Large-Scale and Basic Policies of Islamic Republic of Iran

In recent years, some countries and destinations have used brands to describe themselves, in a way that "tourism nation branding" has become one of the main focuses of tourism marketing studies. On the other hand, tourism development depends more on tourism policy-making than the known underlying fa...

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מידע ביבליוגרפי

Principais autores:	Mehdi Karoubi, Fatemeh Yavari Gohar, seyed mojtaba mahmoudzadeh, Nasim Mohammadian Mahmoudjigh
פורמט:	Artigo
שפה:	Persa
יצא לאור:	Allameh Tabataba'i University Press 2021-12-01
סדרה:	Muṭāli̒āt-i Mudīriyyat-i Gardishgarī
נושאים:	tourism nation branding management of tourism nation branding destination branding tourism policy-making thematic analysis
גישה מקוונת:	https://tms.atu.ac.ir/article_13596_06d9fc589e405e5f8166aea4d99385ac.pdf
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