Customer Relationship Management Approach and Student Satisfaction in Higher Education Marketing

The primary objective of the article was to determine the relationship between customer relationship management and student satisfaction. The study explored the ways in which student satisfaction can be achieved with the use of customer relationship management. Both descriptive and inferential stati...

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Principais autores:	Ogunnaike Olaleke Oluseye, Borishade Taiye Tairat, Jeje Olumide Emmanuel
Format:	Artigo
Jezik:	Inglês
Izdano:	Tomas Bata University in Zlín 2014-09-01
Serija:	Journal of Competitiveness
Teme:	Customer relationship management Student Satisfaction Student Lifecycle Management Parent Relationship Management
Online dostop:	http://cjournal.cz/files/175.pdf
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