A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For the purpose of this study, the interpersonal relationship marketing model and the interpersonal attraction investment model are employed...

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Hlavní autoři:	Muhammad Ahmad, Mirza Ashfaq Ahmed
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Lahore School of Economics 2020-05-01
Edice:	The Lahore Journal of Business
Témata:	Customer orientation customer-oriented behavior customer intimacy commitment dyadic data interpersonal relationship
On-line přístup:	https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/87
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