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A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan

This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For the purpose of this study, the interpersonal relationship marketing model and the interpersonal attraction investment model are employed...

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Principais autores: Muhammad Ahmad, Mirza Ashfaq Ahmed
Format: Artigo
Sprog:Inglês
Udgivet: Lahore School of Economics 2020-05-01
Serier:The Lahore Journal of Business
Fag:
Customer orientation
customer-oriented behavior
customer intimacy
commitment
dyadic data
interpersonal relationship
Online adgang:https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/87
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