How does the Theory of Planned Behavior Mediate The Relationship Between Financial Literacy And Impulse Buying on Live Selling Platforms?
Live-streaming platforms allow for direct communication between merchants and consumers, serving as a promotional platform. Using the Theory of Planned Behavior as a mediating variable, this study seeks to determine how financial literacy affects impulse buying among Indonesian consumers from the Mi...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
University of Brawijaya
2024-04-01
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| シリーズ: | APMBA (Asia Pacific Management and Business Application) |
| 主題: | |
| オンライン･アクセス: | https://apmba.ub.ac.id/index.php/apmba/article/view/750 |
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