How does the Theory of Planned Behavior Mediate The Relationship Between Financial Literacy And Impulse Buying on Live Selling Platforms?

Live-streaming platforms allow for direct communication between merchants and consumers, serving as a promotional platform. Using the Theory of Planned Behavior as a mediating variable, this study seeks to determine how financial literacy affects impulse buying among Indonesian consumers from the Mi...

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Główni autorzy:	Putri Amalia, Sita Deliyana Firmialy
Format:	Artigo
Język:	Inglês
Wydane:	University of Brawijaya 2024-04-01
Seria:	APMBA (Asia Pacific Management and Business Application)
Hasła przedmiotowe:	financial literacy impulse buying theory of planned behaviour
Dostęp online:	https://apmba.ub.ac.id/index.php/apmba/article/view/750
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