The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention
In e-commerce live streaming, sellers choose the most suitable streamers to endorse their products. The streamer introduces the main functions of the goods, organizes marketing activities, improves the consumers’ shopping experience, and finally facilitates transactions and obtains gifts. However, t...
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| Үндсэн зохиолчид: | , , |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
KeAi Communications Co. Ltd.
2023-03-01
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| Цуврал: | Data Science and Management |
| Нөхцлүүд: | |
| Онлайн хандалт: | http://www.sciencedirect.com/science/article/pii/S2666764922000455 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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