The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention
In e-commerce live streaming, sellers choose the most suitable streamers to endorse their products. The streamer introduces the main functions of the goods, organizes marketing activities, improves the consumers’ shopping experience, and finally facilitates transactions and obtains gifts. However, t...
में बचाया:
| मुख्य लेखकों: | , , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
KeAi Communications Co. Ltd.
2023-03-01
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| श्रृंखला: | Data Science and Management |
| विषय: | |
| ऑनलाइन पहुंच: | http://www.sciencedirect.com/science/article/pii/S2666764922000455 |
| टैग: |
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