Benefit Sought Segmentation of Mobile Phone Market
The Purpose of was segmentation of customers according to benefit sought. Market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wa...
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| Hlavní autoři: | , , , |
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| Médium: | Artigo |
| Jazyk: | Persa |
| Vydáno: |
University of Tehran, Faculty of Management
2011-08-01
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| Edice: | مدیریت بازرگانی |
| Témata: | |
| On-line přístup: | https://jibm.ut.ac.ir/article_23930_57dc026935e59cad477c7ece28953ecd.pdf |
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