Benefit Sought Segmentation of Mobile Phone Market
The Purpose of was segmentation of customers according to benefit sought. Market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wa...
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| 主要な著者: | , , , |
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| フォーマット: | Artigo |
| 言語: | Persa |
| 出版事項: |
University of Tehran, Faculty of Management
2011-08-01
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| シリーズ: | مدیریت بازرگانی |
| 主題: | |
| オンライン･アクセス: | https://jibm.ut.ac.ir/article_23930_57dc026935e59cad477c7ece28953ecd.pdf |
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