MARKETING STRATEGY FORMATION UNDER SANCTION: UTILIZING BALANCED SCORECARD AND HOSHIN KANRI MODELS IN THE IRAN KHODRO COMPANY’S REGIONAL PASSENGER CAR MARKETS
There is a sufficient amount of research to confirm that economic sanctions can cause significant damage both to the economic growth of a country and to companies operating in a sanctioned country. In response to multilateral economic sanctions, the sanctioned country develops a number of strategic...
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| Format: | Artigo |
| Język: | Russo |
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Real Economics Publishing House
2024-08-01
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| Seria: | Стратегические решения и риск-менеджмент |
| Hasła przedmiotowe: | |
| Dostęp online: | https://www.jsdrm.ru/jour/article/view/1106 |
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