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MARKETING STRATEGY FORMATION UNDER SANCTION: UTILIZING BALANCED SCORECARD AND HOSHIN KANRI MODELS IN THE IRAN KHODRO COMPANY’S REGIONAL PASSENGER CAR MARKETS

There is a sufficient amount of research to confirm that economic sanctions can cause significant damage both to the economic growth of a country and to companies operating in a sanctioned country. In response to multilateral economic sanctions, the sanctioned country develops a number of strategic...

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Hlavní autor: I. Rezaeinejad
Médium: Artigo
Jazyk:Russo
Vydáno: Real Economics Publishing House 2024-08-01
Edice:Стратегические решения и риск-менеджмент
Témata:
iran khodro
sanctions
strategic marketing
auto industry
balanced scorecard model
hoshin kanri model
On-line přístup:https://www.jsdrm.ru/jour/article/view/1106
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