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CONSUMER PREFERENCE TOWARDS ONLINE RETAILING

Online retailing is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. On-line shopping preferences differ with respect to different age groups. So the study focuses on collecting data by means of an on-line su...

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Detalles Bibliográficos
Autor Principal: N. Anitha
Formato: Artigo
Idioma:Inglês
Publicado: ICT Academy of Tamil Nadu 2015-05-01
Series:ICTACT Journal on Management Studies
Assuntos:
Acceso en liña:https://ictactjournals.in/paper/IJMS_V1_I_2_Paper_3_74_80.pdf
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