Leveraging social media for business development: an empirical analysis of fan loyalty and fan expansion
This study investigates the role of social media in driving business development for Danish professional football clubs. It particularly examines how social media engagement impacts fan loyalty, fan size, and overall business growth. We employed structural equation modeling (SEM) to analyze data fro...
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| Main Authors: | , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2393739 |
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