Digital Fan Engagement with Football Clubs: Satisfaction, Belonging, and Sponsor Support
Purpose: This study examines how football fans’ satisfaction with club social media content influences their sense of belonging, defined through loyalty and trust, and how this, in turn, impacts their support for club sponsors. It addresses the need for sustainable, engagement-based revenue strategi...
Sábháilte in:
| Príomhchruthaitheoirí: | , , , |
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| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe / Cruthaithe: |
Alzahra University
2026-02-01
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| Sraith: | Sports Business Journal |
| Ábhair: | |
| Rochtain ar líne: | https://sbj.alzahra.ac.ir/article_8697_d8e7045a3936f06e6ddd33ffe57fa14e.pdf |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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