Digital Fan Engagement with Football Clubs: Satisfaction, Belonging, and Sponsor Support

Purpose: This study examines how football fans’ satisfaction with club social media content influences their sense of belonging, defined through loyalty and trust, and how this, in turn, impacts their support for club sponsors. It addresses the need for sustainable, engagement-based revenue strategi...

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書目詳細資料

Principais autores:	Mehdi Aqarabi, Datis Khajeheian, Nastaran Hajiheydari, Seyed Pendar Toufighi
格式:	Artigo
語言:	Inglês
出版:	Alzahra University 2026-02-01
叢編:	Sports Business Journal
主題:	digital engagement fan loyalty sense of belonging social media satisfaction sponsor support
在線閱讀:	https://sbj.alzahra.ac.ir/article_8697_d8e7045a3936f06e6ddd33ffe57fa14e.pdf
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