La publicidad disfrazada o el pseudoperiodismo
This text presents one of the pseudo-journalistic formats with long tradition in the print media: advertorials. It depicts how this advertising model, quite usual at the daily press, imitates, sometimes grotesquely, the forms of the editorial content and goes beyond the rules set by the Spanish law,...
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| 主要作者: | |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Ediciones Complutense
2007-01-01
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| 叢編: | Estudios sobre el Mensaje Periodístico |
| 主題: | |
| 在線閱讀: | https://revistas.ucm.es/index.php/ESMP/article/view/12981 |
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