La publicidad disfrazada o el pseudoperiodismo
This text presents one of the pseudo-journalistic formats with long tradition in the print media: advertorials. It depicts how this advertising model, quite usual at the daily press, imitates, sometimes grotesquely, the forms of the editorial content and goes beyond the rules set by the Spanish law,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Ediciones Complutense
2007-01-01
|
| Schriftenreihe: | Estudios sobre el Mensaje Periodístico |
| Schlagworte: | |
| Online-Zugang: | https://revistas.ucm.es/index.php/ESMP/article/view/12981 |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|