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How psychological ownership over nutritional products affects purchase intentions of high-pressure working groups

This study aims to investigate the influence of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. This study aims to investigate the impact of psychological owners...

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Hlavní autoři: Boyu Liang, Dajun Yang, Fuqiang Tan, Dajun Sun, Jianshu Li
Médium: Artigo
Jazyk:Inglês
Vydáno: Frontiers Media S.A. 2024-08-01
Edice:Frontiers in Nutrition
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On-line přístup:https://www.frontiersin.org/articles/10.3389/fnut.2024.1401035/full
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