Avatar Identification and Psychological Ownership of Virtual Items: Key Drivers of Post-Purchase Intention in Online Games

Post-purchase behavioral intentions for virtual goods are a critical yet underexplored aspect of the customer journey, particularly in avatar-mediated environments like video games. Building on avatar identification and psychological ownership theories, this study investigates how the perception of...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Yi An, Xin Lv
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science” 2025-09-01
Σειρά:	Галактика медиа: журнал медиа исследований
Θέματα:	in-game post-purchase avatar identification psychological ownership customer satisfaction repurchase intention word-of-mouth intention
Διαθέσιμο Online:	https://galacticamedia.com/index.php/gmd/article/view/590
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