Avatar Identification and Psychological Ownership of Virtual Items: Key Drivers of Post-Purchase Intention in Online Games

Post-purchase behavioral intentions for virtual goods are a critical yet underexplored aspect of the customer journey, particularly in avatar-mediated environments like video games. Building on avatar identification and psychological ownership theories, this study investigates how the perception of...

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Bibliografske podrobnosti

Principais autores:	Yi An, Xin Lv
Format:	Artigo
Jezik:	Inglês
Izdano:	Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science” 2025-09-01
Serija:	Галактика медиа: журнал медиа исследований
Teme:	in-game post-purchase avatar identification psychological ownership customer satisfaction repurchase intention word-of-mouth intention
Online dostop:	https://galacticamedia.com/index.php/gmd/article/view/590
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