Approaches to analyzing binary data for large-scale A/B testing
An industry-academic collaboration was established to evaluate the choice of statistical test and study design for A/B testing in larger-scale industry experiments. Specifically, the standard approach at the industry partner was to apply a t-test for all outcomes, both continuous and binary, and to...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Elsevier
2023-04-01
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| coleção: | Contemporary Clinical Trials Communications |
| Assuntos: | |
| Acesso em linha: | http://www.sciencedirect.com/science/article/pii/S2451865423000376 |
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