How Does Perceived Risk on the Airbnb Platform Affect Purchase Intention? The Moderating Role of Digital Trust and Corporate Reputation
The present study aims to ascertain the effect of individuals’ perceived risk towards the Airbnb platform on their purchase intentions within the scope of the Perceived Risk Theory and the Signalling Theory, and to test the moderating role of digital trust and corporate reputation in this relationsh...
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| Hoofdauteurs: | , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Research Centre for Tourism, Sustainability and Well-being (CinTurs)
2025-12-01
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| Reeks: | Journal of Tourism, Sustainability and Well-being |
| Onderwerpen: | |
| Online toegang: | http://www.cieo.pt/journal/J_4_2025/article1.pdf |
| Tags: |
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