Influence of store image on purchase intention: The moderating role of trust and perceived risk
Nowadays, customers’ subjective image of products and services is one of the important issue in consumer behavior. Retailers as one of the products’ suppliers is Offering variety of product to their customers. Therefore, trying to attract customers is one of the critical concerns of any retail store...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
University of Isfahan
2015-09-01
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| coleção: | تحقیقات بازار یابی نوین |
| Assuntos: | |
| Acesso em linha: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1631-1&slc_lang=en&sid=1 |
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