The psychology of online shopping success: Insights on social media analytics and customer feedback

Social media analytics (SMA) practices are playing a vital role in improving online store performance by creating insights about customer preferences, trends, and behaviors. Social media analytics (SMA) practices are a critical contributor to boost online store performance by creating insights on cu...

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Detalhes bibliográficos

Principais autores:	Khalid Mehmood, Qasim Ali Nisar, Norah Albishri, Shivani Agarwal, Vinkóczi Tamás
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2026-04-01
coleção:	Acta Psychologica
Assuntos:	Social media analytics Customer engagement Promotive voice Prohibitive voice online store performance Online Retail
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S0001691826001289
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