Multiple-agent promotion in a grocery store: effects of modality and variability of agents on customer memory

The use of social robots for product advertising is becoming prevalent. Previous studies have demonstrated that social robots can positively impact ad hoc sales recommendations. However, the essential question of “how effectively customers remember the advertised content” remains unexplored. To addr...

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Principais autores:	Takato Mizuho, Yuki Okafuji, Jun Baba, Takuji Narumi
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Frontiers Media S.A. 2024-12-01
coleção:	Frontiers in Robotics and AI
Assuntos:	social robot virtual agent multiple-context effect social presence memory field study
Acesso em linha:	https://www.frontiersin.org/articles/10.3389/frobt.2024.1397230/full
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