Multiple-agent promotion in a grocery store: effects of modality and variability of agents on customer memory

The use of social robots for product advertising is becoming prevalent. Previous studies have demonstrated that social robots can positively impact ad hoc sales recommendations. However, the essential question of “how effectively customers remember the advertised content” remains unexplored. To addr...

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Hlavní autoři:	Takato Mizuho, Yuki Okafuji, Jun Baba, Takuji Narumi
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2024-12-01
Edice:	Frontiers in Robotics and AI
Témata:	social robot virtual agent multiple-context effect social presence memory field study
On-line přístup:	https://www.frontiersin.org/articles/10.3389/frobt.2024.1397230/full
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