The Influence of Promotional Mix on Female Consumers’ Buying Behaviour
The skin care industry has become very competitive today. The demand for skin care products has grown rapidly due to the growth in the population of working females and the penetration of Korean culture among Malaysians. Hence, this study aims to investigate the influence of promotional mix on buyi...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
UiTM Press
2021-12-01
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| Colecção: | Journal of International Business, Economics and Entrepreneurship |
| Assuntos: | |
| Acesso em linha: | https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1178 |
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