The attentional drift-diffusion model extends to simple purchasing decisions
How do we make simple purchasing decisions (e.g., whether or not to buy a product ata given price)? Previous work has shown that the Attentional-Drift-Diffusion-Model (aDDM)can provide accurate descriptions of the psychometric data for binary and trinary value-based choices, and of how the choice pr...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Frontiers Media S.A.
2012-06-01
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| Series: | Frontiers in Psychology |
| Assuntos: | |
| Acceso en liña: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00193/full |
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