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The attentional drift-diffusion model extends to simple purchasing decisions

How do we make simple purchasing decisions (e.g., whether or not to buy a product ata given price)? Previous work has shown that the Attentional-Drift-Diffusion-Model (aDDM)can provide accurate descriptions of the psychometric data for binary and trinary value-based choices, and of how the choice pr...

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Principais autores: Ian eKrajbich, Dingchao eLu, Colin eCamerer, Antonio eRangel
Format: Artigo
Sprog:Inglês
Udgivet: Frontiers Media S.A. 2012-06-01
Serier:Frontiers in Psychology
Fag:
decision-making
Eye-tracking
drift-diffusion
neuroeonomics
decision neuroscience
valuation
Online adgang:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00193/full
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