Humour effects in South African advertising
This paper develops the idea of humour as a multidimensional construct and attempts to examine its effects when used as a strategy of advertising. A conceptualisation of humour based on previous research is presented. The humour taxonomy is used to categorise a sample of advertisements appearing on...
Guardat en:
| Autors principals: | , |
|---|---|
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
University of Johannesburg
2022-10-01
|
| Col·lecció: | Communicare |
| Matèries: | |
| Accés en línia: | https://journals.uj.ac.za/index.php/jcsa/article/view/1868 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|