Designing model of place branding based on brand attachment (Kish Island case study)

Abstract Nowadays, place branding is a powerful tool which has the ability to create emotional attractions and brand image as well as an essential key to create differetiation among numerous tourism markets. This research aims to design a model of place branding for Kish Island due to compete among...

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מידע ביבליוגרפי

Principais autores:	khadigeh Ghaemmaghami Tabrizi, Asghar Moshabaki Esfahaniَ, Abdolah Naami, Naser Azad
פורמט:	Artigo
שפה:	Persa
יצא לאור:	University of Sistan and Baluchestan 2024-09-01
סדרה:	پژوهش‌های مدیریت عمومی
נושאים:	place brand place brand model branding brand attachment kish island
גישה מקוונת:	https://jmr.usb.ac.ir/article_8566_444f7583c77d3f7440713f860e452d06.pdf
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!