Hyper-personalized banking in the GCC: A Kuwaiti context with UAE perspectives
Hyper-personalized banking, fueled by AI and data analytics, promises to revolutionize customer experiences. However, its successful implementation in Kuwait faces unique challenges. This research uncovers a crucial tension: Kuwaiti customers desire the benefits of hyper-personalization but demand...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Modern Finance Institute
2024-08-01
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| Col·lecció: | Modern Finance |
| Matèries: | |
| Accés en línia: | https://mf-journal.com/article/view/146 |
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