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FOSTERING CUSTOMER LOYALTY AMONG MUSLIM CLIENTS: STRATEGIES FOR ISLAMIC BANKS

This research examines the influence of service quality, corporate image, customer satisfaction, and customer engagement on loyalty in Islamic banks. The study was conducted by distributing questionnaires to 500 randomly selected West Sumatra, Indonesia respondents. This research uses Structural Eq...

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Hlavní autoři: RONI ANDESPA, YULIA HENDRI YENI
Médium: Artigo
Jazyk:Inglês
Vydáno: Hamdard Foundation 2024-03-01
Edice:Hamdard Islamicus
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On-line přístup:https://www.hamdardislamicus.com.pk/index.php/hi/article/view/499
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