Exploring Effectiveness of Relationship Marketing on Artificial Intelligence Adopting Intention
The major contribution of present study is to revisit how consumer obtain high adoption intention of artificial intelligence (AI)’s production/service based on symmetric and asymmetric thinking in data analysis. In recent years, technology involving AI has become key technology for success worldwide...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
SAGE Publishing
2023-12-01
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| coleção: | SAGE Open |
| Acesso em linha: | https://doi.org/10.1177/21582440231222760 |
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