From status to sustainability: How social influence and sustainability consciousness drive green purchase intentions in luxury restaurants

In today's marketing landscape, consumer demand for eco-friendly products is on the rise, yet the psychological factors that encourage green purchasing intentions remain unclear. To address this research gap, the current study builds on Social Identity Theory to explore the role of social influence...

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Autori principali:	Jamid Ul Islam, George Thomas, Norah Ali Albishri
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Elsevier 2024-11-01
Serie:	Acta Psychologica
Soggetti:	Social influence Sustainability consciousness Green purchase intention Gender
Accesso online:	http://www.sciencedirect.com/science/article/pii/S0001691824004736
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