The drivers of omni-channel shopping intention: a case study for fashion retailing sector in Danang, Vietnam
Purpose – The purpose of this paper is to look into the mechanism in which customers involve themselves in omni-channel retail setting and use its advantages. Design/methodology/approach – Via an empirical analysis through surveying customers, this paper assesses and confirms the drivers of omni-cha...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Emerald Publishing
2021-06-01
|
| Edice: | Journal of Asian Business and Economic Studies |
| Témata: | |
| On-line přístup: | https://www.emerald.com/insight/content/doi/10.1108/JABES-05-2020-0053/full/pdf?title=the-drivers-of-omni-channel-shopping-intention-a-case-study-for-fashion-retailing-sector-in-danang-vietnam |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|