Analysis of Consumer Intention to Use BPD Bali Bank QRIS Payment Technology Using the Technology Acceptance Model Approach at the Denpasar Festival UMKM Exhibition

To align with the digital transformation of MSMEs, Bank BPD Bali integrated QRIS into its mobile platform. This study utilized a descriptive survey to analyze consumer adoption of this system at the Denpasar Festival, specifically examining brand trust, perceived usefulness, and ease of use. Result...

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Bibliografische gegevens

Hoofdauteurs:	Ni Made Novi Karina, I Putu Wahyu Dwinata, Ni Putu Siska Pratiwi, Ni Kadek Ayu Mirah Heni
Formaat:	Artigo
Taal:	Inglês
Gepubliceerd in:	University of Negros Occidental-Recoletos Graduate School 2025-11-01
Reeks:	Philippine Social Science Journal
Onderwerpen:	Perceived use, perceive ease of use, intention to use, TAM, QRIS, financial technology, SMeS, Bank BPD Bali
Online toegang:	https://www.philssj.org/index.php/main/article/view/1295
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