Analysis of Consumer Intention to Use BPD Bali Bank QRIS Payment Technology Using the Technology Acceptance Model Approach at the Denpasar Festival UMKM Exhibition

To align with the digital transformation of MSMEs, Bank BPD Bali integrated QRIS into its mobile platform. This study utilized a descriptive survey to analyze consumer adoption of this system at the Denpasar Festival, specifically examining brand trust, perceived usefulness, and ease of use. Result...

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Главные авторы:	Ni Made Novi Karina, I Putu Wahyu Dwinata, Ni Putu Siska Pratiwi, Ni Kadek Ayu Mirah Heni
Формат:	Artigo
Язык:	Inglês
Опубликовано:	University of Negros Occidental-Recoletos Graduate School 2025-11-01
Серии:	Philippine Social Science Journal
Предметы:	Perceived use, perceive ease of use, intention to use, TAM, QRIS, financial technology, SMeS, Bank BPD Bali
Online-ссылка:	https://www.philssj.org/index.php/main/article/view/1295
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