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Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

The goal of this study is to find out what combination and number of features people prefer when selecting a marketplace platform. This study’s target objects are marketplace platforms, which are among the top three most used by Indonesians. Conjoint analysis is used to assess consumer preferences u...

Olles dieđut

Furkejuvvon:
Váldodahkkit: Satria Fadil Persada, Reny Nadlifatin, Angelica Cintya Mannuela Wibowo, Etsa Astridya Setiyati, Prawira Fajarindra Belgiawan, Yogi Tri Prasetyo, Ardvin Kester S. Ong, Michael Nayat Young
Materiálatiipa: Artigo
Giella:Inglês
Almmustuhtton: Taylor & Francis Group 2024-12-01
Ráidu:Cogent Business & Management
Fáttát:
Consumers
marketplace
attribute
preferences
conjoint analysis
Elika Kordrostami, Rowan University Rohrer College of Business, United States
Liŋkkat:https://www.tandfonline.com/doi/10.1080/23311975.2024.2361868
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