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Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

The goal of this study is to find out what combination and number of features people prefer when selecting a marketplace platform. This study’s target objects are marketplace platforms, which are among the top three most used by Indonesians. Conjoint analysis is used to assess consumer preferences u...

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Principais autores: Satria Fadil Persada, Reny Nadlifatin, Angelica Cintya Mannuela Wibowo, Etsa Astridya Setiyati, Prawira Fajarindra Belgiawan, Yogi Tri Prasetyo, Ardvin Kester S. Ong, Michael Nayat Young
Format: Artigo
Sprog:Inglês
Udgivet: Taylor & Francis Group 2024-12-01
Serier:Cogent Business & Management
Fag:
Consumers
marketplace
attribute
preferences
conjoint analysis
Elika Kordrostami, Rowan University Rohrer College of Business, United States
Online adgang:https://www.tandfonline.com/doi/10.1080/23311975.2024.2361868
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