Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings
Purpose – Salespeople have had a long affair with technology in serving customers. Some research studies, however, indicate that too much technology may have a negative impact on salespeople’s social skills. This paper aims to analyze what impact technology – specifically, social media, in terms of...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2018-01-01
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| coleção: | Tržište |
| Assuntos: | |
| Acesso em linha: | https://hrcak.srce.hr/file/311482 |
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