Greenwashing and its influence on fast fashion consumption
Purpose: To analyze the purchasing intention of sustainable fashion among Mexican women according to the Theory of Planned Behavior (TPB), incorporating greenwashing, perceived risk, and aesthetic risk as additional variables. Methodology: A structural equation model (SEM) was estimated. Data colle...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Universidad de Concepción
2026-01-01
|
| Rangatū: | RAN |
| Ngā marau: | |
| Urunga tuihono: | https://revistas.udec.cl/index.php/ran/article/view/20559 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|