Greenwashing and its influence on fast fashion consumption
Purpose: To analyze the purchasing intention of sustainable fashion among Mexican women according to the Theory of Planned Behavior (TPB), incorporating greenwashing, perceived risk, and aesthetic risk as additional variables. Methodology: A structural equation model (SEM) was estimated. Data colle...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad de Concepción
2026-01-01
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| coleção: | RAN |
| Assuntos: | |
| Acesso em linha: | https://revistas.udec.cl/index.php/ran/article/view/20559 |
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