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Linking self-congruity and functional congruity to tourists' loyalty in theme parks: involvement as a moderator

IntroductionIn the highly competitive theme park industry, fostering tourist loyalty is paramount. While self-congruity (SC) and functional congruity (FC) are established antecedents of loyalty in tourism, their specific interplay within the immersive context of theme parks remains underexplored. Th...

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Wedi'i Gadw mewn:
Prif Awduron: Xu Gang, Asad Ur Rehman Muhammad Sadiq, Arfan Rehman Sherief, Ayesha Nawal, Ihtisham Ullah
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Frontiers Media S.A. 2026-01-01
Cyfres:Frontiers in Sustainable Tourism
Pynciau:
effects
functional congruity
self-congruity
theme parks
tourists' involvement
tourists' loyalty
Mynediad Ar-lein:https://www.frontiersin.org/articles/10.3389/frsut.2025.1698075/full
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