Linking self-congruity and functional congruity to tourists' loyalty in theme parks: involvement as a moderator

IntroductionIn the highly competitive theme park industry, fostering tourist loyalty is paramount. While self-congruity (SC) and functional congruity (FC) are established antecedents of loyalty in tourism, their specific interplay within the immersive context of theme parks remains underexplored. Th...

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Үндсэн зохиолчид:	Xu Gang, Asad Ur Rehman Muhammad Sadiq, Arfan Rehman Sherief, Ayesha Nawal, Ihtisham Ullah
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Frontiers Media S.A. 2026-01-01
Цуврал:	Frontiers in Sustainable Tourism
Нөхцлүүд:	effects functional congruity self-congruity theme parks tourists' involvement tourists' loyalty
Онлайн хандалт:	https://www.frontiersin.org/articles/10.3389/frsut.2025.1698075/full
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!