The impact of music values on behavioral intention toward tourism: The mediating roles of emotional involvement and referential reflection
Type of the article: Research Article AbstractThis study investigates the influence of Korean popular (K-pop) music values on behavioral intentions toward tourism, positing emotional involvement and referential reflection as mediating variables. Utilizing Partial Least Squares Structural Equation M...
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| Principais autores: | , |
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| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
LLC "CPC "Business Perspectives"
2026-04-01
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| סדרה: | Innovative Marketing |
| נושאים: | |
| גישה מקוונת: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/24112/IM_2026_02_Suyanto.pdf |
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